Consumer Payment Card News

Payment Choice

A new study reveals that two-thirds of consumers prefer online stores that offer multiple payment mechanisms. Furthermore, 61% of online shoppers choose sites that offer both credit and debit card payment options. The study by JupiterResearch and PayPal study also revealed that consumers value payment security and payment choice more than rewards when making purchases online. About 55% of consumers think about payment methods they will use before they click on the checkout button; 48% of all online adult shoppers prefer the convenience of alternative payment methods; one third of online shoppers want to avoid filling out name, address and credit card details; and one in eight consumers thinks about how he or she will pay even before deciding what to buy.

Leave A Reply