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Direct mail offers sent to current customers increased 17% in 2007 with increases in auto, insurance, telecom and credit card mailers up by 52%, 29%, 22% and 18%, respectively. However, over the same period of time, travel and leisure companies sent 40% of 2007 emails to current customers, while banking and credit card sectors were responsible for another 40%. IL-based Mintel Comperemedia’s media monitoring research says direct mail is holding ground against email as a means of customer communication. However, the estimated number of mailings sent by credit card issuers has dropped another 3% from December, according to the firm. The number of credit card-related mailings sent to consumers topped 900 million during October, but totals have dropped 19% since then.

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