Consumer Payment Card News

Affinity Cards

There is a new service that allows almost any group to launch an affinity credit card program within two weeks. MO-based UMB Financial and NY-based CardPartner have partnered to offer “Visa Platinum” affinity credit card programs to thousands of small nonprofits and member-based groups “underserved” by the large credit card banks. Among the first affinity card programs to be launched are Guide Dogs for the Blind, the Pancreatic Cancer Action Network, and the Oregon-California Trails Association. Under the program up to five design choices are offered, a $50 cash bonus for each card activation (card used at least once within 90 days of issue), plus a percentage of the monthly spend charged to each card paid to the group monthly. The cards offer cardholders no annual fee, 0% APR on purchases and balance transfers for the first six months and prime +5.9% thereafter. For more information visit: “http://www.cardpartner.com”:http://www.cardpartner.com

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