Consumer Payment Card News

Toy Card

Toyota has entered the credit card race with another general purpose credit card for the U.S. The new “Toyota Rewards Visa” enables cardholders to earn one point for every $1 spent, five points for every $1 spent at Toyota dealerships, plus 2,500 bonus “Toyota Rewards Points” upon first purchase. The new Visa is issued by Toyota Financial Savings Bank. In May Toyota decided to expand its credit card program beyond just the “Lexus Pursuits Visa”. The Lexus card offers 1.5 points per dollar spent in various transactions and five 5 points per dollar spent at its dealerships. Toyota’s Lexus Financial Services launched the Lexus card in June 2005. The “Lexus Pursuits VISA” card has about 50,000 cardholders. Toyota launched the Lexus brand in 1989. While Toyota’s credit card is its first venture in the U.S., the automaker does have branded credit cards in India, Italy and Japan. For more information, visit: “ToyotaRewardsVisa.com”:http://ToyotaRewardsVisa.com

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