Consumer Payment Card News

Starbucks Gold

Starbucks has gone for the “Gold” by getting customers to pony up $25 per year for a new card that gives 10% off Starbucks purchases, plus lots of other goodies. “Starbucks Gold Card” customers also receive special members-only offers and invitations once they register their Gold Card online that include a complimentary beverage on ones birthday and friends and family days where members can share their discount, a free drink when purchasing the Gold Card in-store and “tender neutrality” with the Starbucks Gold Card one can pay with cash, credit card, or a Starbucks Card and still receive the 10% discount when showing the card at the time of purchase. The card can be loaded with any amount from $5-$500. Additionally, when customers register their Starbucks Gold Card, they unlock other benefits, free Wi-Fi access for 2 hours each day. For more information visit: “http://www.starbucksgold.com”:http://www.starbucksgold.com

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