Consumer Payment Card News

Priceless Picks

MasterCard has released a new iPhone application which gives consumers a location-based utility to find and share their favorite picks with friends and family. The “Priceless Picks” application is free for download and is separated into five categories including “Priceless”, “Dining”, “Shopping”, “Entertainment” and “Other.” the new app also offers “Send to a Friend” that allows the user to share their “Priceless Picks” with others via email. “Priceless Picks” marks the second in a series of iPhone applications from MasterCard, following “MasterCard ATM Hunter,” which lets iPhone users locate the nearest ATM no matter where in the world they are. “Priceless Picks” is available for download at the iPhone App Store or at “www.itunes.com/appstore”:http://www.itunes.com/appstore

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