Consumer Payment Card News

E-Holiday Spend

For the holiday season-to-date, $12.26 billion has been spent online, marking a 3% increase versus the corresponding days last year. “Cyber Monday” reached $887 million in online spending, up 5% versus year ago, and matching the heaviest online spending day on record. comScore reports that “Cyber Mondayâs” 5% growth in sales versus a year ago was driven primarily by an increase in the number of buyers, reflecting consumers’ increasing familiarity and comfort with online buying, while average spending per buyer was down slightly, presumably a result of economic constraints. Specifically, the number of online buyers grew 6% to 8.7 million, while the average dollars spent per buyer declined 2% to $102.19. On “Cyber Monday” this year, more than half of dollars spent online at U.S. Web sites originated from work computers (52.7%), representing a gain of 2.3 percentage points from last year.

                         2009 Holiday Season
                       ($ millions)
                         2007            2008          2009      CHNG
Nov 1 - Dec 1            $12,217         $12,025        $12,262   +3%
Pre-Thanksgiving         $10,035          $9,588        $9,876    +3%
Thanksgiving and Later   $ 2,182          $2,437        $2.536    +4%
Thanksgiving Day         $   272            $288          $318    +10%
Black Friday             $   531            $534          $595    +11%
Thanksgiving Weekend     $   645            $769          $805    + 5%
Cyber Monday             $   733            $846          $887    + 5%
                     Source: comScore

Leave A Reply