Consumer Payment Card News

Winner-for-Life

Through February 28th, Visa cardholders in the U.S. will automatically be entered for a chance to win a trip to the “Olympic Winter Games” for the rest of their lives when they use their Visa card. The “Visa Olympic Winter Games Trip for Life Sweepstakes” is part of the companyâs comprehensive Olympic-themed marketing campaign for the “Vancouver 2010 Olympic and Paralympic Winter Games.” The global campaign also includes “Go World” Olympic-themed advertising, using promotions and host market merchant activation programs that enable Visa to connect with cardholders and “Olympic and Paralympic Games” fans to drive preference for and usage of Visa products worldwide. Every four years beginning with the “Sochi 2014 Olympic Winter Games,” one grand prize winner of the “Visa Olympic Winter Games Trip for Life Sweepstakes” and one guest will receive round-trip airfare and accommodations for two, round-trip event transportation, and tickets to Olympic events. Visa has been a worldwide Olympic Games sponsor since 1986. For more information visit: http://goworld.visa.com/

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