Consumer Payment Card News

Target REDcard

Beginning this fall, you can get 5% off at check-out every day when you use your “REDcard” at any Target store or on This will replace the current Rewards program in which new account holders receive an initial 10%-off coupon and existing cardholders earn coupons for 10 percent off a future day of shopping, for which you will continue to earn points until the new program begins. Having piloted this new program since October 2009, Target has gotten overwhelmingly favorable feedback and is expected to increase the portion of Target’s sales made on Target credit and debit cards. Additionally, starting this fall, you can receive a coupon good for 5% off a future day of shopping every time they fill five prescriptions at a Target pharmacy with a Target “REDcard.” The Target “REDcards” include the Target Credit Card, Target Visa Credit Card and Target Check Card debit product.

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