Consumer Payment Card News

AmEx & VEVO

So you thought you might like to go to the show? Find your old Floyd t-shirt and get ready; American Express has launched its “Unstaged: An Original Series from American Express” in partnership with the VEVO premium music video and entertainment service and YouTube. With this, the partnership will live-stream five concerts over the course of the year, bringing both the in-concert and at-home viewing experiences to entirely new heights. The concerts will feature some of the music industry’s most breakthrough artists playing at landmark venues across the country, tap some of today’s most influential filmmakers to direct the live-streams, and use digital and social media to connect the online audience to the live shows. You will be able to view each of the five concert performances live-streamed through the artists’ dedicated VEVO page on YouTube. With this, you will be able to control your viewing experience throughout the concert performance by switching between the main director’s stream and a second camera to capture alternative vantage points.

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