If you have an iPhone and buy giftcards, Blackhawk Network wants you to know about its new GiftCardMall.com iPhone application. This new service lets you purchase and send personalized eGift cards to your friend or family member’s email or Facebook account. The eGift Cards can be personalized by adding your favorite photo or by adding a special note. Perfect as a last minute gift idea, the gift card application features such retailers as Williams-Sonoma, SpaFinder, Best Buy, REI and Southwest Airlines. All you have to do is download the GiftCardMall.com iPhone application to your iPhone; select an eGift card from a variety of brands and customize it by adding a personalized message and uploading a photo- or using your iPhone camera- to personalize the eGift card; and purchase the eGift card online and send it electronically the same day! It’s that easy!