You’ve been “Served…” by American Express that is. AmEx has officially introduced its “Serve” digital payment and commerce platform, allowing you to more effectively spend, send and receive money with services that go beyond the existing global payment networks. In doing so, it consolidates the your multiple payment options into a single account or by receiving money from another âServeâ account through a bank account, debit, credit or charge card. What’s more; “Serve” accounts can be accessed via Serve Apple iOS and Android applications, at “Serve.com” and through Facebook. You can make purchases and person-to-person (P2P) payments online (serve.com), via mobile phones, and with merchant whom accept American Express cards. Also available as a smartphone app, you can send and receive money to friends, pay bills and make purchases online through your payment cards and bank accounts using the “Serve” reloadable prepaid card, which can also be used at the ATM card. Access all your checking account, savings account, debit, credit and charge card through one, single account…? Now that’s Convenient!