Consumer Payment Card News

Western Union & Daddy Yankee

The Western Union Company has teamed up with Latin Grammy award-winning recording artist Daddy Yankee to launch the “Love in Any Language” national campaign. Giving you an outlet to express love to your mothers, family, friends and loved ones- or to just post a “shout out” for fun- Western Union is set to host casting calls for the Campaign on April 2 and April 9 in New York City, Los Angeles, Houston, Chicago, Miami, and Washington D.C. for music video entries. With “Love in Any Language,” Western Union is encouraging consumers to sing and share their unique song that expresses their love for their families, friends and loved ones, reflecting the theme of the Love in Any Language campaign. Once you uploaded your entry, tell your friends and family to go view your work and vote. Public voting of the uploaded entries will determine 10 finalists, from which final judging will be made for one grand prize winner. The contest entry period runs from Monday, March 21 and ends at 11:59 p.m. (Eastern Time) on April 18, 2011, for which the grand prize winner will receive $10,000 and appear at the 2011 Billboard Latin Music Conference in Miami, Florida on April 27. Will that winner be you?

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