“Save” is the word, now that you will get automatic coupons just by using your Visa for buying what you would anyway! Visa has opened its global processing network for marketers to send US consumers offers based on their purchasing history following a successful pilot program with Gap. You can now expect offers for discounts triggered when you make an online or offline purchase with your enrolled Visa card. Transactions are not required to be made with a participating company, which at the same time cannot block transactions performed in their stores or on their e-commerce sites from triggering offers from participating companies, including competitors. Bad for them, good for you!