Consumer Payment Card News


First Data launched its “Offerwise” open platform to simplify the offer redemption process between you and your local merchants as a part of its vision to deliver universal commerce. The First Data “OfferWise” solution allows offer publishers to electronically attach offers such as deals, eCoupons and loyalty programs to one or more of your payment cards or mobile wallet to enable streamlined and automatic redemption of the offer at the point of sale. First Data is currently piloting its “OfferWise” solution with dozens of merchants and it will be made available to its more than four million U.S. merchant locations. Offers are redeemed in real time at the merchant’s POS with immediate feedback provided through the payment terminal or smartphone. Save on!

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