Consumer Payment Card News

Payment by Selfie is Now a Reality — at Least in Brazil and Mexico

145625625814124923763650_29e63a5e75_bMastercard Identity Check Mobile allows cardholders to authenticate online payment by scanning their fingerprint or by taking a selfie.

Technology eliminates the need to remember passwords to confirm online payments, while improving the security in these transactions.

The application is now available in Brazil and Mexico, following successful implementations in 14 countries around the world.

Typically, existing identity verification methods take shoppers away from a merchant’s website or mobile app where they are often required to remember and enter a password. The process can be time consuming, resulting in a shopper abandoning their purchase or having the transaction declined if they enter their password incorrectly.

Mastercard Identity Check Mobile eliminates the need for cardholders to remember passwords, dramatically speeding up the digital checkout experience while also improving security. The cardholder can verify their identity using the fingerprint scanner or via facial recognition technology by taking a “selfie” photo on their smartphone.

This launch takes place after successful trials in the Netherlands, the U.S. and Canada concluded that consumers prefer biometrics payments  instead of the current password-based systems.

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