Did You Know? About 71% of U.S. charitable giving comes from individuals and online fundraising during in the U.S. is increasing by 9.2% annually. Baby Boomers give to an average of 4.5 organizations while millennials give to an average of 3.3.
50 Fascinating Philanthropy Stats, released by Blackbaud, reveals the vast majority of giving to nonprofits comes from individuals, and that trend has been true for quite some time, foundations make up another 16% of giving and the rest comes from corporations and bequests.
This Year’s Top 10 Fascinating Philanthropy Statistics:
1. $373.25 billion was donated to United States charitable causes in 2015
2. 90% of total reported revenue comes from 2.39% of organizations
3. The top four sub-sector recipients of giving: Religion, Education, Human Services and Foundations
4. 71% of U.S. charitable giving that comes from individuals
5. 9.2% increase in online fundraising during 2015 in the U.S.
6. 17.4% of overall giving occurred in December 2015
7. The retention rate for first-year donors is 29% and jumps to 58.4% for multi-year donors
8. Nearly 10% of online donations are made on mobile devices
9. Mobile-responsive websites and donation forms lead to a 34% increase in conversion rates
10 . $8 billion opportunity to increase annual workplace, point of sale and donor-advised funds giving
While overall giving is up in 2015 compared to 2014, the amount of giving that happens in December has been on the decline for the last several years.
Additional findings show the giving habits and preferences of donors also vary greatly based on their age. Baby Boomers give to an average of 4.5 organizations while millennials give to an average of 3.3. How they give is also different, over 60% of millennials would be willing to give via mobile device, while 53% of Generation X donors have given via their workplace.
Blackbaud also points out that the combination of a mobile-responsive website and a mobile-responsive donation forms lead to a 34% increase in conversion rates for nonprofits.