Consumer Payment Card News

Blocking or Deleting Cookies from Websites May Not Block More Ads

A Redwood City, California company enabling sellers to target digital advertisements to consumers, has agreed to settle Federal Trade Commission charges that it deceived consumers by tracking them online and through their mobile applications, even after consumers took steps to opt out of such tracking. smart_market_5_795x530-fl

According to the FTC’s administrative complaint, Turn’s privacy policy represented that consumers could block targeted advertising by using their web browser’s settings to block or limit cookies. In fact, the complaint alleges that Turn used unique identifiers to track millions of Verizon Wireless customers, even after they blocked or deleted cookies from websites.

In addition, the agency charged that Turn’s opt-out mechanism only applied to mobile browsers, and did not block tailored ads on mobile applications as the company claimed.

The proposed FTC consent order bars Turn from misrepresenting the extent of its online tracking or the ability of users to limit or control the company’s use of their data. Turn also must provide an effective opt-out for consumers who do not want their information used for targeted advertising and place a prominent hyperlink on its home page that takes consumers to a disclosure explaining what information the company collects and uses for targeted advertising.

The Federal Trade Commission works to promote competition, and protect and educate consumers.


1-877-FTC-HELP (382-4357)

Leave A Reply