Online retailers in the US can expect an influx of returns this year as Valentine’s lovers take just three days to start getting refunds on gifts they received from their significant others. New data from Worldpay shows that in the three weeks following Valentine’s Day last year, returns saw an impressive peak on February 17th, with Worldpay processing over 3,444 refunds, an almighty 95% increase compared to February 14th itself.
Clothing proved to be the least appreciated gift among loved ones, with apparel and footwear accounting for 99% of all refunds in the days following Valentine’s. Even the most experienced couples can struggle to find the perfect style for one another, and with so many different fits and sizes available in clothing, getting the right look may prove to be a potential minefield for those eager to impress admirers.
In the fashion industry, there is an increasing trend for returning among consumers. Thanks to the ease of internet shopping, people can simply buy a variety of gifts in numerous styles and sizes knowing that they can return what they don’t like. In order to find the perfect gift, we believe partners are buying more than one gift knowing they will return what is less than perfect for their better half. Fashion retailers must be prepared for the days following Valentine’s and get ready to process more refunds than usual.
If you’re still thinking you can find the perfect dress or shirt for your loved one; don’t say we didn’t warn you!
Worldpay is a major payments company with global reach.