Consumer Payment Card News

Visa’s Everywhere Initiative Teams with Girl Starter to Power Startups

Visa is launching the third annual Everywhere Initiative with a focus on female entrepreneurship and a sponsorship of Girl Starter, a technology company that provides platforms to amplify girls in entrepreneurship and business leadership. 

Visa helps to shine a light on women in technology, both by inviting women entrepreneurs to participate in Visa’s Everywhere Initiative and by sponsoring an upcoming episode of the new TLC network series, “Girl Starter.”

The kick-off of Visa’s third annual Everywhere Initiative in North America celebrates female entrepreneurship with a live pitch competition in Austin. Five women-led start-ups will pitch ideas that leverage Visa APIs to help merchants grow their businesses. The event will be held on Saturday, March 11 in Austin at Visa’s Everywhere Lounge. The start-ups include BeautyLynk, CNote, Loop & Tie, Soko, and Traveling Spoon.

The live competition will be judged by Visa executives, cast members of the upcoming TLC network series, “Girl Starter” and Ingrid Vanderveldt, chairman and CEO of Empowering a Billion Women by 2020 (EBW2020). All participants will receive an annual membership to the EBW2020 One Club, and the winner will receive $25,000 and the opportunity to run a pilot program with Visa.

Concurrently, Visa’s Everywhere Initiative in North America will begin accepting submissions on Saturday, March 11, 2017.

Start-ups are invited to submit their solutions to help uncover the “next big thing” in payments as the industry shifts from plastic to digital and new entrants join traditional payments stakeholders. The challenges include:

• How can your company use connected devices to facilitate simpler, more seamless and powerful commerce experiences for consumers?

• How can Visa APIs augment your company’s product or service offerings and ultimately drive more meaningful commerce or finance related experiences for customers?

• How can you harness Visa capabilities and other third party services to create transformative commerce experiences at sporting events, transportation hubs or other venues where people congregate?

Visa’s Everywhere Initiative first launched in the U.S. in 2015 and quickly expanded into a global program with nearly 1,000 participating start-ups, which have collectively raised $1.7 billion in funding, with 60 finalists and 14 winners selected.


Leave A Reply