Once diners dive into updated Eatstreet.com or the app, they’ll notice numerous user-friendly upgrades, all built on users’ desires.
Those customer-driven updates include:
Apple Pay added to iOS app to make payment quicker.
• Restaurant menus restructured to improve clarity and allow users to scan faster.
• Users can search by cuisine type, one of the most demanded ways to find food.
• Prioritized top user interests, such as specials, minimum order prices and delivery fee.
• Reduced time spent on checkout with screens decreased from five to two on Android app.
All the changes now live in streamlined, aesthetically cleaner apps and the EatStreet website, all of which now prominently feature photos of real food EatStreet customers love – of course, based on recommendations from EatStreet’s fans.
As part of the rebrand, EatStreet will launch outdoor, digital and radio messaging to make users hungry on the spot. With a new logo, color scheme and photography, they’ll choose to curb their cravings with EatStreet.
Founded in 2010 by three college students, EatStreet is now in over 250 cities nationwide connecting customers to more than 15,000 restaurants. EatStreet is a privately held company with more than 1,000 employees based in Madison, Wisconsin.
In February, EatStreet added delivery services in 10 U.S. cities following the acquisition of certain assets of Philadelphia-based food delivery start-up Zoomer. The purchase, which includes restaurant contracts, strengthens EatStreet’s commitment to provide customers with a holistic and consistent experience from the time they order food via EatStreet’s platforms to the moment it’s delivered to their doorsteps.