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Americans Luv Southwest Airlines Rapid Rewards

Southwest Airlines killed the Freddie Awards again this year, receiving the Loyalty Program of the Year and recognized for providing the Best Loyalty Credit Card, the Best Airline Redemption Ability and, for the fifth consecutive year, the Best Customer Service. 

This recognition marks the second consecutive year of Southwest Airlines’ Rapid Rewards program being voted by Customers as the loyalty program of choice. Since its relaunch in 2011, Rapid Rewards has won the Freddie Award for Best Customer Service a total of five years in a row.

Introduced in 1988, the Freddie Awards give voice to the frequent flyer and honor the most respected travel loyalty programs in the world.

Nearly three million ballots are cast annually as travelers vote for the program they feel provided the best value and services during the previous year. InsideFlyer magazine’s 29th annual Freddie Awards occurred April 27, 2017, in Jersey City.

Originally launched in 1987, Rapid Rewards Members who once earned credits now earn points through qualifying Southwest Airlines flights or through qualifying purchases with our Partners. Members can redeem their points for every seat, every day, on every flight with absolutely no blackout dates or seat restrictions, and points won’t expire as long as Members have flight-earning or partner-earning activity at least once every 24 months. Points are earned for every dollar spent on Southwest flights, and the amount of points earned is based on the fare and fare product purchased.

The number of Rapid Rewards Points that are needed to redeem for flights varies based on factors such as destination, time, day of travel, and availability. Rapid Rewards Points are also earned by spending with a variety of Rapid Rewards Partners. Rapid Rewards Credit Cardmembers can redeem their points for expanded international travel, gift cards, hotels, car rentals, merchandise, and more.


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