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Consumers Still Want to Reach Out & Touch a Banker Now & Then

Even though digital banking and mobile banking are major trends today, there are still reasons to go a bank or to reach out to a real live human being working in a bank.

Car loans, mortgages and saving for college are the top reasons consumers plan to consult their bank over the next year. Two in five Americans indicated they may contact their bank about these or other important financial decisions within the next 12 months.  

A survey by the American Bankers Association (ABA) asked “Which of the following might you consult your bank about in the next 12 months? (select all that apply)” respondents who have a bank account provided the following responses:

Financing an auto purchase – 15%

Financing a home mortgage – 14%

Financing my education – 11%

Financing my child’s education – 10%

Helping me prepare for retirement – 10%

Financing a home remodeling project – 9%

The ABA says banks can be effective partners in helping customers improve their financial well-being and achieve some of life’s biggest milestones., Bank employees pride themselves on listening to their customers, helping them to identify goals and connecting them with the financial solutions they need.


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