Between June 20 through September 1, for every Facebook profile photo that is swapped with one of the refugees or displaced persons highlighted in the #IAmMore Challenge, the Western Union Foundation will donate $1 to programs that support them around the world – up to $50,000 total.
The Western Union Foundation is launching a global social media awareness campaign
via the #IAmMore Challenge – to help change perceptions and raise money for organizations that support refugees and displaced persons through education and job training.
The #IAmMore Challenge provides participants with the opportunity to match themselves to a refugee or displaced person being helped by one of the Foundation’s NGO partners based on a common trait or characteristic. Participants then swap their Facebook profile picture to share the story of the refugee they paired with, as well as challenge friends to donate their own Facebook profile. Participants can also make a direct donation to the Western Union Foundation to support refugee programs.
Western Union and the Western Union Foundation have a long history of supporting organizations and issues related to migration, refugees, and humanitarian crisis. Last month, the Whitaker Peace & Development Initiative celebrated the groundbreaking of a Western Union Foundation-funded community learning center that will help provide life-skills and conflict-resolution training for 10,000 refugees at a settlement in Uganda.