Jessie Tieva (who appeared as a contestant in the 2004 Apprentice TV show) and, her husband, Matthew Tieva, have been charged with running a large scale scam teaching consumers how to make big bucks selling courses on Amazon.
The couple’s company, Sellers Playbook, lured consumers into buying its expensive “system” by claiming that purchasers were likely to earn thousands of dollars per month selling products on Amazon. The company used false and unsubstantiated claims, such as make“$20,000 a month” and “Potential Net Profit: $1,287,463.38.” Few, if any, consumers achieved these results, and most lost money.
According to the Federal Trade Commission and the Minnesota Attorney General’s Office, the defendants, who have no affiliation with Amazon.com, took in more than $15 million from consumers from April 2017 to May 2018. Many consumers paid them more than $32,000.
The alleged $15 million scam is not as big as Daddy Apprentice’s Trump University scam which settled for $25 million, earlier this year.
A federal court temporarily halted the operation pending resolution of the case.
Tieva and Exposure Marketing Company previously promoted, sold and benefited from a similar scheme, known as FBA Stores, which ceased operation in March 2018 as a result of an FTC enforcement action. In June 2018, its key operators were banned from selling business opportunities and business coaching services, and required to surrender approximately $10.8 million for return to consumers. (The defendants are not defendants in the FBA Stores case.)
The Federal Trade Commission works to promote competition, and protect and educate consumers. You can learn more about consumer topics and file a consumer complaint online or by calling 1-877-FTC-HELP (382-4357).