A limited edition of the American Express Rose Gold metal card is now available to new cardholders who are friends with an existing Gold card. The $250 per year card earns 4X Membership Rewards points at restaurants and a $10 per month dining credit.
The American Express Rose Gold card will be available through July 17, 2019.
Existing Gold cardholders receive up to 55,000 Membership Rewards points per year for referring new approved cardholder. New Gold or Rose Gold Card Members who are referred are also eligible to receive 40,000 Membership Rewards points when they spend $2,000 in the first 3 months of their Membership.
The dining credit program includes Grubhub, Seamless, Shake Shack, The Cheesecake Factory, Ruth’s Chris Steak House, and most recently Boxed an at-home dining specialist.
American Express notes the limited edition Rose Gold design was popular among new and existing Gold cardholders when introduced last year, with more than 65% of new cardholders requesting the design during the limited time offer between October and January of this year.
American Express is facing more and card design, rewards and perks competition over the past year. The nation’s third largest network has been jacking up annual fees in tandem with the beefed-up cards.
This year, Business Platinum cards from American Express began offering access to workspaces, on-site support, amenities, expanded lounge privileges, plus earn new ways to earn more rewards and technology discounts next. The Business Platinum card also offers quick financing solutions for working capital and business loans.
The annual fee for the Business Platinum card jumped from $450 to $595 in February 2019.
The American Express U.S. consumer Platinum Card also added new benefits and services including a metal card design.The new benefits and services include: Uber Rides with Platinum, which provides up to $200 annually in Uber credits for U.S. rides and automatic VIP status where available, 5X Membership Rewards points for eligible hotels booked on amextravel.com, a new Global Dining Collection, an expanded Global Lounge Collection and enhanced global events.
The annual fee for the Consumer Platinum Card is now $550 per year.
Last month, the American Express Blue card began mixing in more automatic Cash Back to its Cash Preferred Card. The new perks include 6% cash back on select U.S. streaming subscriptions and 3% cash back on transit purchases. The American Express Preferred card already offers one of the most generous automatic cash back programs the U.S. market via 6% cash back on supermarkets and 3% cash back at gas stations. However, American Express trimmed back its 3% Cash Back on purchases at select U.S. department stores, which will no longer be offered on the Blue Cash Preferred Card after July 31, 2019. Card Members who spend at select U.S. department stores will receive 1% Cash Back on purchases.
The American Express Blue Cash Preferred Card carries an annual fee of $95.
U.S. American Express Cards
Currently, American Express U.S. basic credit/charge cards-in-force (CIF) increased 5.2% YOY to 42.5 million, compared to 42.3 million for the prior quarter, and 40.4 million for 1Q/18. First-quarter American Express U.S. total credit/charge CIF increased 5.5% YOY to 54.1 million, compared to 53.7 million for 4Q/18, and 51.3 million for the year ago quarter, according to figures gathered by CardData.
Among the Major U.S. credit/charge card brands, Mastercard added 27 million over the past 12 months, while Visa added three million CIF, American Express added 2.8 million CIF, and Discover added 1.6 million CIF.
Compared to prior years the Major 4 U.S. networks grew by 5.2% YOY at 1Q/19 EOP; 2.3% YOY at 1Q/18 EOP; 0.1% YOY at 1Q/17 EOP; and 4.2% YOY at 1Q16 EOP. Robert McKinley, Senior Analyst for CardFlash, CardTrak and CardData, notes the Major 4 credit/charge CIF is growing at a 2.94% five-year CAGR (compound annual growth rate).