Dads prefer baseball tickets this Father’s Day, or tickets to another sporting event. Baby Boomer dads are also more likely to prefer a last-minute getaway as the best. Many past surveys have confirmed that most dads will stay home on Father’s Day and fire up the grill and drink some beers, but around 30% of Dads plan to dine-out.
Nearly half of American dads agree they do not want another stupid, or useless gadget. The absolute worst Father’s Day gift is personal care products, especially cologne.
Senior CardTrak, CardData and CardFlash Analyst Robert McKinley, father of six adult children and 10 grandchildren, says the best gift has to be memorable and any event ticket totally rules. The second choice would be a fishing trip.
Father’s Day 2019 Spending
According to the National Retail Federation’s annual survey, Father’s Day spending has grown 70%, or approximately $6.6 billion, since 2009. The biggest drivers of Father’s Day spending are growth in spending by consumers ages 35-44, and spending on clothing, special outings and gift cards. This year, 76% of people plan to celebrate and are expected to spend a record $138.97, up from last year’s $132.82, and up from $91 in 2009.
The NRF survey found 39% of consumers will head to department stores, 34% will shop online, 24% will shop at a discount store, 23% at a specialty store, 11% at a specialty clothing store and 2% via catalog. Over half of smartphone/tablet owners plan to use their device to assist in Father’s Day gifting decisions, with 38% using their mobile device to research products and compare prices.
Father’s Day Demographics
A past Capital One survey found 30% of Americans who celebrate Father’s Day plan to simply purchase food for grilling/cooking, while 24% plan to purchase a gift card and 23% plan to purchase a product/gadget. Millennials (15%) and Gen Xers (9%) are more likely to purchase tickets to a sporting, music or tasting event than baby boomers (3%).
The Capital One survey also discovered Baby Boomer dads (22%) are more likely to prefer a last-minute getaway than Millennial dads or Gen X dads. Millennial dads (30%) are more likely to prefer attending a baseball game or other sporting event than baby boomer dads. Dads with children in their households are more likely to prefer to attend a baseball game or other sporting event (21%) or have someone do their chores like mowing the lawn (14%) than those without children in their households.
By the way, the NRF says those who celebrated Mother’s Day planned to spend an average $196 this year, compared with $180 in 2018. Consumers ages 35-44 are likely to spend the most at an average $248, up from $224, and men are likely to spend more than women at $237 compared with $158.
Sorry dads, moms are worth $58 more.