The “King of Beers” has launched a special American Express payment card promotion to encourage the use of designated drivers during the current holiday season. More than 1,000 “Budweiser Designated Driver Thank-You Cards” will be awarded instantly or after the holidays. Anheuser-Busch and American Express Incentive Services, both based in St. Louis, have teamed to create the program. The grand prize, a payment card worth $20,000, will be awarded after the holidays, on January 21st. Instant prizes, $25 payment cards, will be awarded randomly by consumers calling a special toll-free number or registering on the Internet. The promotion runs from November 25th till January 1st. For more information visit www.designateddriver.com.