Coca-Cola Cards

Coca-Cola USA announced Monday it will distribute more than 55 million ‘Coca-Cola Cards’ beginning this week. The special Coke promotion provides customers with a red-wallet size card that contains up to 50 special offers from retailers, restaurants and recreational venues, most of which can be used again and again. The company says the program is…

Going Abroad?

Americans are expected to spend more than $64 billion traveling abroad this year. While most people have begun planning this year’s vacation, many don’t think about how to protect their travel dollars. For example, shopping overseas is a highlight for many travelers abroad, but it can also be fraught with pitfalls. American Express has several…

HawaiianMiles MC

Wells Fargo Bank and Hawaiian Airlines announced yesterday they are about to launch a co-branded MasterCard that will permit cardholders to pool their earned frequent flyer miles. The ‘HawaiianMiles MasterCard’ will be released this coming Monday, March 16, with take-one applications available at all Hawaiian Airlines ticket counters. The new program allows up to three…

Convenience Users

American Express released results from its ‘Everyday Spending Index’ yesterday that shows 70% of American consumers routinely pay their credit or charge cards bills each month and that 33% of consumers use plastic more frequently today then five years ago. Convenience was cited as the number one reason for using cards more frequently. Other reasons…

Rate Drop

The recent introduction of low, fixed, long-term interest rates is driving down average card interest rates. According to the upcoming March issue of Bankcard Barometer, average standard card interest rates dropped from 17.55% to 17.50% on an unweighted basis and from 18.83% to 18.79% on a weighted basis. Gold card rates also dropped from 16.40%…

Halting Chapter 7s

A first-ever nationwide study of bankruptcy petitions has found that nearly 150,000 filers who filed last year could have repaid a significant portion of what they owe. According to the new study by Ernst & Young LLP, these debtors could have repaid 64% of their unsecured debts, representing a potential recovery of more than $4…

Rodeo Drive Winner

VISA’s ‘Tribute to Style’ promotion climaxed Friday afternoon with the naming of the grand prize winner by Mr. Blackwell, renowned author of the ‘Best and Worst Dressed List’. Susan Swanson, a lawyer from Portland, OR, was awarded a $25,000 shopping spree on Rodeo Drive. The grand prize winner also received two tickets to last night’s…

Wild MasterCard

The National Hockey League’s newest expansion team, the Minnesota Wild, and First USA, launched a new MasterCard Friday night during the Minnesota State Boy’s High School Hockey Tournament. The Minnesota Wild will begin play in the NHL in the 2000-2001 season. ‘The Minnesota Wild MasterCard’ offers approved applicants a free team T-shirt. Card pricing 4.9%…

Priority Club Worldwide

Holiday Hospitality, operator of the Holiday Inn and Crowne Plaza chain, overhauled their hotel rewards program yesterday, introducing a new ‘Club Gold’ and ‘Platinum’ level program. ‘Priority Club Worldwide’ will also combine the former ‘Holiday Inn Priority Club’ and the ‘Crowne Plaza Preferred’ frequent guest programs. The company also announced a platinum version of its…

Fantasy Golf

MasterCard International and Fortune Brand’s Cobra Golf have joined up to co-sponsor ‘The 1998 Fantasy Golf Challenge’. The ‘Golf Challenge’ consists of ten contests, with each contest running for three to four weeks. The final context will conclude with the PGA Tour Championship in late October. Cobra Golf is supplying $50,000 in golf prizes including…