The gift card market is heating up in advance of the holidays as Discover becomes a player. The new “Discover Gift Card” is available only to Discover cardholders for a fee of $5.50 for each card. Cardholders may order up to six cards within a seven-day period. The prepaid stored value card is available in five card designs and in denominations from $25 to $500. Discover has more than four million merchant acceptance locations in the USA. Most general purpose gift cards carry processing fees and inactivity fees, while most private label cards are completely fee free. For more information on the Discover Gift Card visit: discovergiftcard.com.