The VISA Check Card has become the fastest growing product in VISA’s history and has re-shaped consumer behavior in regards to money management. VISA has also whipped MasterCard and all others in the debit card windfall. VISA has nearly 80% of the off-line debit market. To quantify consumer attitudes toward new and emerging payment technology, VISA recently sponsored a Gallup survey of 1,252 American debit cardholders who have used their card in the past three months. Since obtaining a debit card, 58 percent of cardholders report that they are writing checks less frequently for payment, and 40 percent are using cash less frequently to make purchases. Cardholders overwhelmingly site convenience (31 percent) and ease-of-use (19 percent) as the top benefits of using debit cards over cash and checks. Additionally, nearly a quarter (24 percent) of debit cardholders always prefer to use debit over checks in payment situations, while 15 percent of cardholders always prefer debit to making purchases with cash. For more information on VISA Check Cards visit www.visa.com.