American Express is expanding the functionality of its Blue smart card at physical retail locations in the USA. AmEx also announced this week a three-part program to enhance the music experience for Blue customers. The Blue for Music program offers cardholders: 30% off on featured artists’ CDs at Virgin Megastores nationwide and at Virgin’s Web site; concert benefits at SFX Amphitheaters; and a special AmEx Web site where cardholders can enjoy music-related content including exclusive MP-3 downloads and artist features. The special Blue for Music Web site is located at www.americanexpress.com/bluemusic, and will feature a different artist each month. Cardholders can also listen to streaming audio through Blue for Music Radio, watch videos and download MP-3 files of select artists and read the latest entertainment news headlines. New POS terminals that incorporate smart card readers will be installed in all U.S. Virgin Megastores and will be used to activate the special Blue CD offers. SFX will operate the Summer Concerts in Blue – Will Call window which will be equipped with an AmEx ‘Blue’ smart card reader, which verifies the cardholder’s order. For more information visit www.sfx.com or www.virginmega.com. American Express is introducing Blue around the world this year, although not as a smart card.