The data held by Lloyds Banking Group pretty much tells you everything you need to know about modern Britain.
It has 20 million customers, so when, for example, Lloyds says that customers have already cancelled 1.2 million TV services, veg box subscriptions and gym memberships this year you can be certain that it is a pattern replicated across the country.
So what else does Lloyds know? It’s new boss Charlie Nunn told The Times CEO Summit last week that while only 1 per cent of customers (those with the lowest incomes) were suffering from rises in the cost of living, 75 per cent were genuinely concerned about it and 20 per cent were making real changes to their spending. In the first three months of